Anime studio, ufotable, has announced that its ufotable cafes in Tokyo and Tokushima will launch a “Black★Rock Shooter the Game Cafe” campaign on Tuesday. The cafe plans to celebrate the release of the game, Black★Rock Shooter, on the PSP hand-held system this coming August 25th. Ufotoable also stated in their announcement that this event will only be for a limited time and that people should head on by to see the cafe make-over.

The first week of the campaign will have two cafes displaying both the contents of the game’s limited-edition White Premium Box and Charm Box. The cafe will showcase the box illustrated, the White Rock Shooter figma figure, the White Rock Shooter charm, and the booklet of artwork. The cafes will also show the opening animation, commercials, and videos on the making of the opening on a continuous loop. People who order from the limited-time drink menu will receive an exclusive coaster.

That’s not all of it though! On August 16th, the cafes will give out exclusive luncheon mats to all diners and also display printouts of original pencil sketches for the animation, so customers can flip through the pages and recreate the motion of the animation themselves. The final week of the campaign will sell a limited number of postcards that are illustrated with the same original sketches that were on display.

With all the advertisement for the upcoming Black★Rock Shooter game, it’s quite clear that the production company is putting all its fate into the game hoping for it to become a success. What’s your two cents on the massive amount of recent advertisements that has been shown on the internet?

• via AnimeAnimeBiz